- Signpost
- Posts
- đ¤ Music: The Prince of Darkness Has Died
đ¤ Music: The Prince of Darkness Has Died
Ozzy Osbourne, legendary frontman of heavy metal pioneers Black Sabbath, passed at 76.

What the media says, what it means, and why it matters.
Was this forwarded to you? Signpost is a free weekly newsletter analysing what the media says, what it means, and why it matters. Itâs free to subscribe. Alternatively, you can add me on LinkedIn.
Hi Signposter. In my quest to be âcoolâ like any self respecting teenager, I began to veer away from my own Indian popular culture towards a more anglophile one in the early 2000s. Music determined a lot of what was considered worthy of coolness, and two separate and distinct camps began to form in my school â gangsta rap and heavy metal. I, for reasons I never fully understood, gravitated towards heavy metal. I learnt about the New Wave of British Heavy Metal (NWOBHM), and even watched documentaries about the genre, including the seminal The Decline of Western Civilization Part II: The Metal Years and Metal: A Headbangerâs Journey. I even started taking guitar lessons but stopped a few months later because my fingertips hurt like hell.
Tried as I might, I was not really cut out for the metal life. I tried to fit in because of peer pressure. At that age a casual, superficial interest in a genre of music was a social death sentence. To paraphrase U.S. president (at the time) George W. Bush, I was either with them or against them.
So while I could not adhere to the leather-and-denim-jackets-with-band-patches-and-electric-guitars culture, I did appreciate the music. My favourite metal band remains Iron Maiden, whom I was lucky to see perform live twice, including at the first ever concert I attended, the 2007 Dubai Desert Rock Festival. I also got to see Metallica perform twice. Despite this, I was never truly a âmetalheadâ as it were.
But every metalhead Iâve met has been the nicest, most down-to-earth, most positive person ever.
Which explains the outpouring of grief and a global sense of cultural and personal loss being experienced by fans around the world on the passing of the Godfather of Heavy Metal, Ozzy Osbourne, last week, which is the focus of this special edition of Signpost.
SIGNPOST UPDATES
Earlier this month I wrote about the suspension of duties for Thai prime minister Paetongtarn Shinawatra, pending an investigation of her criticism of the Thai military to longtime Cambodian leader Hun Sen over a border skirmish between the two countries. This week, there has been a new round of clashes between both countries. Read the original Signpost breakdown here.
THE STORY SO FAR
đ¸ Godfather of Heavy Metal

Tons of legends about Ozzy Osbourne abound (including, infamously, him biting the head off of a bat on stage in the 80s). What is beyond dispute is how his work both as a solo artist and as the frontman of pioneering heavy metal band Black Sabbath laid the template for what it meant to be a hellraiser that was also a family man.
The TL;DR is this: John Michael "Ozzy" Osbourne was born in England in 1948. In the late 1960s Osbourne, along with bassist Terence Michael Joseph "Geezer" Butler, drummer Bill Ward and guitarist Tony Iommi, renamed their band from Earth to Black Sabbath after a film of the same name.
In 1970, the band released their first album, simply titled âBlack Sabbathâ, now overwhelmingly considered to be the very first heavy metal album. Their unique sound led to continued success, culminating in their second, and biggest, album of all time, Paranoid, between 1970 and 1971. Further success followed, and because of the predictable hedonism of the day, Osbourne was ejected from the band by the end of the decade. Unperturbed, Osbourne embarked on a successful solo career in the 1980s, culminating into Ozzfest, a heavy metal music festival launched in the 1990s.
In the new millennium, Osbourne was joined by the rest of his family to be on TV, launching the seminal reality TV show The Osbournes, before the Kardashians were known and before reality TV was recognised. In recent years, Osbourne reunited for shows with his Black Sabbath bandmates, performing for the last time earlier this month in his hometown of Birmingham at his farewell tour, Back to the Beginning. Unable to walk because of advanced Parkinsonâs disease, Osbourne performed seated for the entire show. Joined by a rogueâs gallery of heavy metal icons from around the world and a sellout crowd of 45,000 people, the concert cemented his status as arguably the most important person in heavy metal.
Two-and-a-half weeks after saying goodbye to fans on stage, Osbourne died on 22nd July.
Because Osbourneâs life has been so dramatic and colourful, even the TL;DR of his life runs into three paragraphs. Thatâs why, in this weekâs issue of Signpost, I analyse two opinion pieces, both from The Guardian, that focus on the two most famous roles Osbourne played in his life: heavy metal legend and reality TV pioneer.
HEADLINE NEWS
đ THE GUARDIAN: Ozzy Osbourne, the peopleâs Prince of Darkness, took heavy metal into the light [link]
đ˘ What The Guardian is saying
This opinion piece provides a brief history into Osbourne, warts and all. The article does not shy away from the more traumatic and damaging moments from his life, but ends, like the headline, on a hopeful note. The focus is primarily on Osbourne the heavy metal pioneer.
đ¸ Visuals

There are several visuals in the article, including links to Osbourneâs stage performances on YouTube and The Guardianâs own video obituary, but for the purposes of this analysis I will look at the three still images included. The header image shows Osbourne in full âprince of darknessâ getup dressed in black. He is wearing a black jacket, along with black nail polish. He is snarling at the camera, complete with fake vampire teeth and dark eye shadow. His right hand cradles a black bird (which is looking up at him) while his left hand is outstretched towards the camera, as if clawing. His entire body is offset by a pair of black wings coming out of his back. This is an older Osbourne.

Further down is an image of Osbourne from 1978 from a performance in London. The image is black and white, and in it Osbourne is posing in a classic Nixon pose: both arms outstretched in the air above his head at an angle, with the index and middle fingers on both hands making a âvâ sign. Osbourne is dressed in a rather complicated looking shirt, which has a knot on the front and tassels draping both his arms. He has a big smile on his face, while behind him the stage lights shine bright. He looks happy and content.

The third still image in the article is from 1997, where Osbourne is seen with a parakeet at home. In the image, the parakeet is sitting on his right index finger as it bends down and bites on his lower set of teeth. Osbourneâs mouth is, obviously, open, and heâs dressed in a black t-shirt and electric blue shades. Behind him is some greenery and flowers, indicating that he is in his garden. The image humourously references two apocryphal incidents: one of Osbourne biting the head off of a bat live on stage, and another of him biting the heads off of doves in a meeting room with music executives.
âđ˝ Words
The headline references Osbourneâs deep connection to both heavy metal and people, calling him âthe peopleâs Prince of Darknessâ that âtook heavy metal into the lightâ. The subheading gives a brief preview of the angle of the article, spanning his entire life from Osbourneâs past that he âescapedâ from, to his adult life as ârock frontmanâ, to becoming a ânational treasureâ in his later years.
The article begins by mentioning his full name and the unlikelihood of Osbourneâs tremendous success. We get a sense of Osbourneâs childhood, including his struggle with âdyslexiaâ, the âsexual abuseâ he faced from âtwo older bulliesâ, and his hopeless attempts at being âa criminalâ at 15 years old when he attempted to steal âa televisionâ and âa selection of baby clothesâ for which he was âsent to prison for six weeksâ. Soon, Osbourne began as a vocalist in a âheavy blues rock band called Earthâ (the original iteration of Black Sabbath) with a simple plan: show up at gigs uninvited in the hope that they could perform.
The writer then describes Osbourneâs voice, saying that âyou didnât need to know about his dismal CVâ to understand his âdesolate, unschooled wailâ. Here, Black Sabbath is credited for creating heavy metal, a âgenre they more or less invented singlehandedâ, because of an idea by drummer Bill Ward, who thought âif people queued up to see horror films, why note create a rock equivalentâ. The writer further explains by saying that the bandâs âresponse to Wardâs idea felt organic, not calculatedâ, shaped by their surroundings of âgrim, provincial, industrialâ worlds full of counterculture drugs but none of the âfreedomsâ enjoyed by âLondonâs bohemian eliteâ. Their music is further described as âlumbering angrily around with a kind of monstrous hangover that feels more like a nervous breakdownâ.
Speaking about their debut album, the writer calls their sound âa kind of curdled Creamâ, referencing the 1960s supergroup. Yet critical appreciation in the early days, as the writer reminds us, was missing, as heavy metal as a genre was âdismissed by âseriousâ rock criticsâ. And yet, because the band was able to connect with âa vast audience of disaffected teenagersâ, their success only continued. Here the writer reminds us that, despite their image, the band âspent a significant portion of the early 70s explaining to journalists that they werenât actually satanistsâ, exemplified by the âdisparity between the way they soundâ and âthe way Osbourne looksâ while performing on stage. âHe behaves remarkably like a member of the audience whoâs been allowed on stage and canât quite believe his luckâ; a rock star who behaved âjust like youâ.
Osbourneâs firing from the band is mentioned next, which âbandmates blamed on drink and drug-related unreliabilityâ, while Osbourne insisted âhe was no more indulgent than the othersâ. But his career was then resurrected to new heights by âthe formidable Sharon Levyâ, daughter of the manager of Black Sabbath Don Levy. The two âended up marrying in 1982â and Osbourne embraced his Prince of Darkness persona as ârightwing conservatives and Christian fundamentalistsâ attacked heavy metal as a genre. Osbourneâs two bird-head-biting-off incidents are mentioned next, along with another incident of him dipping âhis testicles in a glass of wine at a dinner with his German label bossesâ. Despite his rock ânâ roll lifestyle, âhis voice was apparently unaffected by the abuse he visited upon his bodyâ, to the point where ânothing, it appeared, could dent his successâ, including his âincreasing addiction problemsâ, and his arrest for âattempted murder after strangling his wifeâ following a âdrink and drug bingeâ.
Despite this, he went to rehab, âhis marriage, incredibly, still intactâ, and kept releasing music. Soon, âhis celebrity was boosted by reality show The Osbournesâ, putting him in ânational treasure statusâ, and he âfully embraced his Godfather of Metal tagâ. The article ends with the writer contemplating how heavy metal would have evolved âhad Black Sabbath not existedâ, while also admitting that the bandâs impact wouldâve been limited âwithout Ozzy Osbourneâ.
â What it means
It is obvious that the writer is a fan. Most of the article is focused on the career that Osbourne had as a musician, and most of his dips are mentioned briefly, if at all. In fact, the largest section about Osbourneâs less successful period is focused on the quality of the music he produced, rather than any physical or emotional chaos Osbourne may have been creating for himself and others.
We donât get a lot of Osbourneâs life before he became Ozzy. I suspect this is because thatâs how the world knew him â Ozzy Osbourne, rock star. Not the teenage criminal. Not the middle-aged drug addict. Not the elderly Parkinsonâs sufferer.
â ď¸ Why it matters
Obituaries, especially of famous people, are often tricky to write without your own bias creeping in. After all, who is the audience for obituaries? Itâs people who know the person who died, and more likely than not itâs fans. In this moment of grief, do fans want to read about all the ways their hero was flawed? Or do they want to celebrate the moments that made their hero a hero to them?
Thereâs nothing thatâs written in the article that, I assume, is factually incorrect. But it does view Osbourneâs life through rose-tinted glasses when the man had more than his fair share of demons, and influences on others both good and bad. Perhaps this obituary is itself the best example of how Osbourne had gone from teenage criminal to ânational treasureâ.
FOR YOUR CONSIDERATION
đĄ Individual Contributors (ICs) and Hybrid Professionals â hereâs how you can Communicate With Intention.

Introducing the Communicate With Intention Handbook, a 30-page document to help individual contributors (ICs) and generalists communicate with insight, impact, and intention.
The handbook is a guide to help you:
1. Understand how your intention can be received by your audience
2. Explore the spectrum between 'intention' and 'manipulation'
3. Communicate better to deliver win-win outcomes
Click here to buy now.
đş THE GUARDIAN: The Osbournes changed reality TV for ever for better or worse [link]
đ˘ What The Guardian is saying
As one can gauge simply from the headline, this opinion piece is focused purely on Osbourneâs influence as a reality TV star in the new millennium. It reiterates Osbourneâs own misgivings about appearing on the show, and while the article celebrates the success of the show, it offers a more nuanced perspective on the legacy of this show on popular culture.
đ¸ Visuals

There is one video linked in this article which is a clip from the show on YouTube, but otherwise there is only one image used. The header image is a photo from 2004 showing the stars of The Osbournes: Jack (son), Kelly (daughter), Sharon (matriarch), and Ozzy Osbourne (patriarch) of the family. The photo is taken at an event of some kind, with Jack Osbourne in a pair of jeans, a buttoned shirt under a t-shirt, Kelly Osbourne in a matching grey skirt and top, Sharon Osbourne in a black leather jacket on a black top and skirt, and Ozzy Osbourne in a black jacket, a black t-shirt with a red heart on it, and black trousers. Ozzy Osbourne is also wearing a dark gold cross and chain along with dark blue glasses.
They are all standing next to each other, and while Jack, Sharon, and Ozzy are all smiling, Kelly looks less enthused.
âđ˝ Words
The headline sets the scene for the angle of the article; this is unlikely to be a hagiographic writeup about Ozzy Osbourne as the show he helped create influenced popular culture âfor better or worseâ. The subheading reminds us that while he âleaves behind an iconic music careerâ, he was also instrumental in pioneering âa particular brand of intimate celebrity TVâ.
The article starts with setting one thing clear: Osbourne is âdestined to be rememberedâ for his music, especially since he, with Black Sabbath can claim âto have invented a whole new genreâ of music. However, âfor three short years two decades agoâ, he also âchanged television for everâ, the impact of which âis genuinely debatableâ, with the writer claiming âit would be rudeâ to not remember his work with The Osbournes. This is despite, in hindsight, the setting for the show seeming âquaintâ, where âan MTV camera crewâ documented the daily life of Ozzy Osbourneâs family. The format has since been, according to the writer, endlessly copied and âworn into the dustâ by âthirsty nobodiesâ looking to âreplicate the formulaâ for their own success. At the time the show launched in 2002 however, it was âlike a grenade going offâ.
The writer surmises that âMTV must not have been able to believe its luckâ that somebody of Osbourneâs stature was âwilling to subject himself to the indignities of a reality showâ. This was also Osbourneâs own hindsight, having distanced âhimself from the seriesâ since the show ended, because he was âstoned during the entire filmingâ. The writer calls the show âthe closest thingâ to a âlive-action Simpsonsâ, with episodes fluctuating between âridiculous celebrity excessâ and âaggressively caffeinated escalation of domestic lifeâ. A few moments from the show are mentioned here, with the writer saying that despite the family being unlike any other, âeveryone could see parts of themselves in themâ.
The members of the family, Jack, Kelly, Sharon, and Ozzy, were all âgenuinely hilariousâ, making the show a ânear-instant sensationâ and at launch it was âMTVâs most-watched show of all timeâ, while also winning âan Emmyâ. All members of the family âvaulted into fameâ, or at least, as the writer reminds us, âthe ones who agreed to appear onscreenâ. Through it all âOzzy remained the centre of gravityâ of the show, becoming âthe most relatable member of the familyâ.
The article ends with a list of others who mimicked the show, including Paris Hilton, Gene Simmons, Ice-T, The Kardashians, and others. The writer announces that âthey were all rubbishâ in comparison.
â What it means
Once again, despite the headline indicating a more in-depth cultural analysis of the impact of Ozzy Osbourne and his family on reality TV and what that has meant for the proliferation of reality TV in todayâs televisual landscape and online entertainment, the article mostly focuses on the show itself and celebrates it. If thereâs any criticism levied, itâs against all those who came after The Osbournes, who, according to the writer at least, were never as good.
This is despite the writer admitting that the Ozzy Osbourneâs legacy will be first-and-foremost as a musician. And, ultimately, the writer never really discusses or analyses his legacy as one of the first stars of reality TV. Thereâs no argument one way or another. It simply is.
â ď¸ Why it matters
This article takes pains to not criticise Ozzy Osbourne in any meaningful way. In fact, if there is any criticism of The Osbournes, it is couched in the argument that even Ozzy Osbourne tried to distance himself from the show in later years. Thereâs no explanation of why Osbourne agreed to do the show in the first place. Thereâs no explanation of what, if any, impact this had on his finances, his relationships within his family, and the diversification of his image from rock star to reality TV star, especially to a brand new generation of fans.
Frustratingly, we donât learn anything about Aimee Osbourne, the eldest child of the family who did not agree to be on the program. Once again, we are provided with rose-tinted glasses.
WHATâS GOING ON?
đ¤đ˝The Legacy of Ozzy
I wanted to explore the differing perspectives that can sometimes exist within a single news media publisher, and The Guardianâs opinion pieces slotted nicely into exploring the same story (Osbourneâs legacy) through two different lenses: as rock star and as reality TV star. Unfortunately, itâs clear that in both cases the perspective is exactly the same. According to The Guardian, Ozzy Osbourne was a legend who will be missed.
Perhaps Iâm being unfair. Like I mentioned earlier, this is probably not the time to be analysing with a storied criticality about the true impact of Ozzy Osbourne, whatever lens you may choose to use. Right now the heavy metal and global music community are grieving the loss of one of the true pioneers of the genre, who helped change what we even define as music and TV.
Osbourne is practically the poster child of the rags-to-riches story, who enjoyed the rarefied company of those who couldnât put a foot wrong even when they did, and whose reputation was bulletproof. Every trauma was excused, every success was celebrated. And thatâs probably because we hoped life would treat us the same way as well.
So, will Ozzy be remembered as the scandalous live-bird-chewing Prince of Darkness? The pioneering Godfather of Heavy Metal? Or the mumbling, shuffling patriarch of The Osbournes?
The truth, as always, is somewhere in between.
Read widely. Question thoroughly. Decide accordingly.
WEEKLY POLL
LAST WEEKâS POLL

ALSO THIS WEEK
Another septuagenarian popular culture hero left us this week â American wrestling star, reality TV star, and man who sued entertainment gossip publication Gawker out of business (with the help of tech billionaire Peter Thiel) because of a leaked sex tape, Hulk Hogan, died at 71.
Was this forwarded to you? Signpost is a free weekly newsletter analysing what the media says, what it means, and why it matters. Itâs free to subscribe. Alternatively, you can add me on LinkedIn.

